When it Comes To Sponsors, YOU promote Yours...
BUT, WHO PROMOTES YOU!?
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So, it's race season... Hopefully you've secured enough sponsors to make it work this year and it's time to follow-through for those sponsors and do what you do best... RACE!
BUT, HERE'S THE QUESTION YOU NEED TO ANSWER NOW...
Who's Going to Promote YOU and all your great accomplishments this year and MORE IMPORTANTLY, make sure that your sponsors get the exposure that will make their investment in you a successful one?
Who Cares? YOU SHOULD... and Here's Why!
Have you ever heard of the 80/20 rule, also known as the Pareto Principle? Here's a link to the Wikipedia definition, but we'll sum it up for you as it applies to racing. About 80% of the fans follow 20% of the racers. If you look at NASCAR and look at 43 starters, you can bet that at least 80% of the fans follow the top 9 racers.... if not 90%.
Now, at local tracks it may be a bit more spread out, but we'd be willing to bet that it's pretty close to 80/20 when it comes right down to it. It doesn't mean anyone's 'worse' than anyone else, it's just a simply reality of how the world works when it comes to popularity and fan-base.
So, the question for YOU is, when it comes to YOUR TRACK, are you in the top 20% of all the drivers that people come to see race!? If you're not, then how do you get there!?
You see, at RacingIn, we believe that REGARDLESS OF RECORD, it's possible for ANY RACER, ANYWHERE to be one of the 'most followed' racers at your given track or in your given class. And NO, we don't believe you have to ALWAYS WIN to be one of the 'most followed'... If that was true, then Jimmie Johnson and Kyle Busch would OWN that 80% fan base in NASCAR and we know that's not true!
You see, it's a simple fact... if you do nothing to promote yourself, then you're never going to get more fans looking at your car and potentially doing business with YOUR sponsors.
SO, Back to the Question... Who's Promoting YOU!?
If you have a website, who's going to be the one to regularly update your results?
If you have a Facebook Page, who's going to post all the pictures of you in victory lane this year?
If you're racing numerous classes, who's going to walk through the stands handing out your Hero Cards (assuming with coupons of your sponsors on them)?
If you are doing appearances with your car at local businesses, who's telling your fans where to be and when so they can get to know you a little better?
Back to YOU and Growing YOUR Following!
The bottom line is this... If you can answer all of the above questions with the name of a person (whether it's you or someone else), then YOU are already ahead of the pack.
And oh yeah... about that website question... Whether you have a website or not, are you listed in the RacingIn.com Racer Directory and is your profile complete? As you can see at this profile, you can link your listings it to your facebook page, post your sponsors logos and make them CLICKABLE to their websites, add pictures, post your race results, and even link to a YouTube video page if you have one! Even better, for racers who actually update their results, we also promote YOUR RESULTS to our Facebook Following of over 36,000 race fans! (and oh yeah... this is ALL FREE!)
If you CAN NOT answer the above questions, then the sad truth is that you are NOT AS SPONSORABLE as the racers who can answer those questions. So, if you want to earn more sponsor support, then it's all in YOUR CONTROL as to how you can become a part of the 20% of racers who earn 80% of the sponsor money that flows through the racers at your track.
MORE SPONSORSHIP TIPS ARE COMING SOON!
Best of luck to you and if you'd like to tell us the story of how YOU are getting to the top of YOUR CLASS of racing, CLICK HERE to send us your story!
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