Racers Contemplate Spending More in Off-Season as Performance Racing Industry (PRI) and International Motorsports Industry (IMIS) Shows Take Center Stage
(11/28/2012)
Although the 2012 race season is basically over, there’s no rest for racers as they contemplate how to go faster, be safer, and look better in 2013!
With the Performance Racing Industry (PRI) and International Motorsports Industry (IMIS) shows approaching, RacingIn.com has taken a closer look at the planned purchase patterns of local racers. In a look at the initial responses of it’s 2012 Off Season survey of the more than 10,000 it regularly interacts with, RacingIn.com has identified the following trends to highlight for the racing industry:
- · Over 84% of the racers who responded indicate that they are planning on spending the same amount or more this off-season than last off-season
- · It’s no surprise that the top 2 items being sought by racers include Suspension Parts (56%) and Wheels (51%)
- · 49% of racers are looking to purchase new Safety Apparel that might include Racing Suits, Gloves, underwear and/or shoes)
- · Safety continues to be something of great importance as 42% of racers who responded indicated that they’re likely to purchase personal crash safety equipment (Belts, Head and Neck Restraint devices, etc…) this off season.
- · Among the other items being considered for purchase by racers are the following: Helmets (35%), New engine or major engine components (41%), and chassis parts (45%)
In what seems to be a nod to the increasing presence of racers in social media, 24% of racers also are looking for an in-car camera system for their 2013 season!
If you’re a racing industry vendor and would like more detailed information about ordering behaviors, actual spending patterns, and global perceptions of mail order vs. online ordering, CLICK HERE to request a full and detailed analysis and it will be provided at no cost with no obligation at all.
About RacingIn.com
RacingIn.com is the only website that provides the ability to connect every race fan with any racer, anywhere, and more than 1,400 race tracks across the United States. In the past 12 months, more than 475,000 Fans of Fast have used RacignIn.com to find local race tracks and connect with local racers in and the site continues to grow an average of 50% per year as a 100% free promotional resource for any race track, anywhere in the United States. If you’d like to learn more about RacingIn.com, CLICK HERE. If you’re a company interested in getting your product messages targeted at the more than 10,000 racers that RacingIn.com regularly interacts with, CLICK HERE.
