WELCOME to Our 'Targeted Marketing' Overview
Here's a brief, 4-point explanation of how RacingIn.com integrates promotion of both NATIONAL and TARGETED LOCAL messaging at the same time, as illustrated by the below graphics.
1) Content on RacingIn.com is classified according to the state where that content is applicable. This includes all Track profiles, Racer Pages, and Fan Pages
2) Every page on RacingIn.com has either 2 or 3 messaging banners, as indicated above. All banners are located 'above the scroll'
3) Every Banner on RacingIn.com can be shown either NATIONALLY or GEOGRAPHICALLY. Geographically targeted banners are linked, by state, to ALL content associated with specific states
4) This structure allows co-targeting of both BRAND MESSAGING and VENDOR PROMOTION at the same time, on the same page. This actually could give you the opportunity to potentially leverage VENDOR EXPOSURE for additional sell-through into that vendor.
Ultimately, RacingIn.com was designed so that it could be used by major corporations to promote not only their BRAND-ORIENTED National Messages and/or promotions, but also promote STATE SPECIFIC VENDORS where their products can be found.
If you think your brand/product/service could benefit from this type of marketing to promote your self and your vendors, we'd be thankful for an opportunity to answer any questions you might have.
Simply CLICK HERE to submit a request for more information and we'll contact you very soon to answer your questions!
