LAST MONTH IN GRASSROOTS RACING: April Showers Brought May Horsepower... And Loads of Fans to Enjoy It!
As engines roared to life last month at racing venues across the United States, the level of interest in local race tracks and grass roots racing has continued to rise. In fact, as seen at RacingIn®.com, that interest level is higher than it's ever been in the past 5 years and the diversity of the Top 10 Tracks of May 2014 proves it.
|Consistent side-by-side racing at tracks like Orange County Speedway in Middletown, New York are one of the great appeals of local racing.
“With so much emphasis in the month of May on big events like the Indianapolis 500, NASCAR events like All-Star Weekend, the Coke 600, and the NHRA SummerNationals, the world of motorsports sometimes forgets about the true grass roots of motorsports,” said Scott Kosak, the founder of RacingIn®.com, the first and largest socially engaged motorsports platform connecting race fans with race tracks and racers across the United States. “Beyond the national touring series that attract massive sponsor support and media recognition, grassroots racing tends to get little of both. That's a shame", continues Kosak, "because ultimately, there are somewhere around 50 million race fans who attend racing at local tracks every year, spending time watching well in excess of 50,000 local racers compete for local and regional prestige at approximately 1,400 local race tracks across the United States. Without the grassroots, the national touring series wouldn't exist”
The Top 10 Tracks of May 2014
The interest in racing across the United States isn’t confined to any one form of racing, as evidenced by the 10 most viewed race track profiles in May of 2014. These ‘Top 10’ tracks, representing various forms of racing venues, saw a cumulative increase of over 500% in the number of times their track profiles were viewed in May of 2014 vs May of 2013.
- 311 Motor Speedway, a ½ mile clay oval in Madison, NC,
- Thornhill Dragstrip, a drag strip in Morning View, KY,
- Williston Basin Speedway, a 1/3 mile clay oval in Willison, ND,
- Daugherty Speedway, a 3/8 mile clay oval in Chase, IN that just reopened in 2014 after being closed since 2008,
- Toccoa Speedway, a 5/16 mile clay tri-oval in Toccoa, GA,
- Atlanta Dragway, a dragstrip in Commerce, GA,
- Brewers Speedway, a dragstrip in Rocky Mount, NC,
- Orange Show Speedway, a ¼ mile asphalt oval in San Bernardino, CA,
- Crystal Motor Speedway, a 3/8 mile clay oval in Crystal, MI, and
- Cherokee Raceway, a dragstrip in Rogersville, TN
|The ablity for race fans to get up close and personal with race cars and drivers from their own community is another great connection point for local tracks like Central Texas Speedway in Kyle, TX
The growth in interest toward grassroots racing at local race tracks is not surprising to Kosak who has seen RacingIn®.com grow from about 50,000 visits in it’s first full year in 2009 to approaching 1,000,000 visits in 2014. “Over the past 5 years, I’ve seen more and more race fans looking for more and more racing at race tracks across the United States,” he said, continuing, “I believe that when the economy changed in 2008 and 2009, there was a natural shift in how race fans engaged live racing action. Instead of saving up hundreds, if not thousands, for a long weekend travelling to a nationally sanctioned event, they returned to the grassroots at local tracks where far less than $100 can typically provide for a whole night of fun including admission, food, and beverages for a family of 4. Now, instead of blowing their savings on one big weekend, they actually enjoy their time at local tracks up to 10 times a year.”
Interest in Local Tracks Grows Over 30% in May of 2014
As was proven in May of 2014, when RacingIn®.com was visited more than 100,000 times, the grass roots of motorsports are being sought by race fans from Maine to California and everywhere in between. Of the highlights that were noted during May of 2014:
- RacingIn®.com was used well over 100,000 times to connect race fans with race tracks they may have never been to before. This is a 34% increase over May of 2013
- Individual race track profiles were viewed by race fans over 116,000 times, a 24% increase over May of 2014
The 2014 race season continues through the early fall at well over 1,000 race tracks across the United States. While times are tough for some, the reality is that interest in grassroots racing is growing. Local race tracks who look for new ways to engage race fans, nurturing the grassroots of racing, have the ability to continue not just as great entertainment for race fans, but as sources of community pride and economic strength for their local communities.
|Local tracks like Toccoa Speedway in Georgia bring local communities together with local racers and race fans joining together as communities of their own, welcoming anyone who wants to enjoy great racing.
RacingIn® is the only socially engaged race track and racer directory that actively works as a resource for tens of millions of grassroots race fans to connect with great racing across the United States. As a free promotional tool for every race track in the directory, RacingIn®.com also works with every track that desires to grow it’s attendance to redistribute their racing news and race dates to tens of thousands weekly through social media. With a focus on engaging grassroots race fans, RacingIn.com also serves as the only place where sponsors seeking direct engagement with the collective audience of grassroots race fans can do so on a single unified platform including over 1,400 race tracks and nearly 3,000 racers.
For more information about RacingIn®.com, including the free services offered to race tracks, racers and race fans, or about using RacingIn®.com as a marketing or sponsorship platform to engage grassroots race fans, please call Left Turn Marketing, Inc. at 630-369-1664 or email Scott Kosak directly at Scott@RacingIn.com