Sponsorship Videos Make a Great Invitation!
So, when was the last time you took a few minutes to look at a video online? Maybe you even have a YouTube account where you upload videos for friends, family, whoever... But the bottom line is online video is EVERYWHERE and if you're looking to secure sponsorship for your race team and you're NOT using it to your advantage to secure sponsorship, you're a step behind some of your competitors who are!
Have you ever thought about using that account to showcase your race team and how a sponsor is integrated into the operation? It's an amazing tool that some racers are discovering more and more lately. Take Kurt Yakalashek for example, who races in the West Coast Sportsman series up in Canada. He's one of the Racers with a profile at RacingIn.com who also has gone 'the extra mile' of creating a video invitation for businesses he's inviting to join his team. Here it is for you to take a look at if you want.
Now, Kurt went high tech and filmed this in front of a green screen so that there could be race footage streaming in the background, but you would be surprised how a 'personal tour' of your race sponsorship opportunities can impact sponsors. Now, this next video isn't about racing, but it is of a guy we know who rents condos near Disney World in Florida. WATCH IT and pay attention to the detail he goe into to tell people exactly what they get when they rent THIS UNIT fromhim. And he does tours like this for EVERY UNIT HE OWNS and they're all different!
You're probably wondering, "WHY THE HELL ARE YOU SHOWING ME A VIDEO OF A VACATION PROPERTY SALES PITCH!?"... and here's the answer... Think about how you can be as detailed about what a sponsor gets out of your team as as that guy was with what a renter can expect when they rent a unit from him. Remember... pointing out the simplest thing, like where a logo goes so that it's 'over your shoulder in the victory lane photos' can be very important in showing a sponsor what they're getting!
If you're looking for a chance to STAND OUT from your competitors, a VIDEO INVITATION is one way to do it! Every potential sponsor has an e-mail account and just imagine being able to leave a meeting with them and sending them that Thank You E-Mail only to INCLUDE a link to your sponsorship video!
Maybe you're worried you don't have the technical expertise to create a good looking video... Well, with the abundance of digital cameras that ALSO shoot videos, you really don't even need a video camera anymore! You'd be surprised how good the videos look that are shot with your little digital camera!
HERE'S A CHALLENGE FROM RACINGIN.com
Now, we know that not all of you are going to go out and create a video... BUT HERE'S A LITTLE INCENTIVE IF YOU DO!
Go out and shoot one... HAVE FUN WITH IT... Give a sponsor an angle that they've never seen before!
THEN, post the video on YouTube or Google Video or Wherever... Send us the link and everyone we receive before March 30th, 2009 will be posted on a special 'Sponsorship Videos' page at RacingIn.com!
So, have at it... go out and shoot a video and send us the link... We can't wait to see what you create and show it off to the rest of the Racing World!
